scalaria - salzburg - wolfgangsee - austria
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The scalaria air challenge is a lifestyle event that has established itself as a premium product over the last years. Every year on the second weekend in July, approximately 15,000 guests from all over Austria and Europe travel to Lake Wolfgang. Some 5.6 million people follow the event on TV, via internet portals and through print media coverage such as aviation journals.

The scalaria air challenge is a successful combination of a VIP business forum and public event that spans many industries, thereby creating an effective B2B and B2P platform. An extraordinary and theatrical production is brought to life through the meeting of aviation legends and buzzing media presence.